Param Minhas — Professional Portfolio

Q: Who is Param Minhas?

Param Minhas is a founder, creative director, and growth operator based in Bengaluru, India. He has 15+ years of experience across e-commerce, AI, real estate, sneakers, music, and AI-native marketing. He currently runs Iterate (an AI-native marketing agency) and Cats Can Dance (a culture platform). Previously, he was CEO at SoleSearch ($6M+ GMV), CMO at Fere.ai, and Partner at Good Capital.

Q: What is Iterate?

Iterate (hyperiterate.com) is an AI-native marketing agency founded by Param Minhas in January 2026. It has a five-person core team and a partner network across strategy, creative, and engineering. Clients include the largest EV charging network in India, a new international airport, a leading online travel platform, a fintech and a co-living brand.

Q: What is SoleSearch?

SoleSearch was India's leading sneaker, streetwear, and collectibles marketplace, co-founded by Param Minhas, Prabal Baghla, and Rannvijay Singha. It generated $6M+ in GMV, built a 350K+ community, raised $795K, held 30+ live events, and operated retail stores in Mumbai and Hyderabad. It was featured in VICE, CNBC-TV18, and Economic Times.

Q: What is Param Minhas's contact information?

Param Minhas can be reached at minhas.param@gmail.com. His LinkedIn is linkedin.com/in/paramminhas. His agency website is hyperiterate.com and his culture brand is at catscandance.com.

Q: What is Param Quest?

Param Quest is a playable portfolio RPG that tells 15 years of Param Minhas's career as a Pokemon-style game. Built with Next.js 15, TypeScript, Canvas 2D, and Web Audio API. It features 10 explorable zones, 9 gym leader battles, a full evolution system, and synthesized audio with zero audio files.

Param Minhas

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AI and marketing · 2026-11-05
WhatsApp bots: from AHit in 2013 to Chargemate, and Meta's new rule
Param Minhas built his first chatbot on WhatsApp in 2013. What Meta's 2026 WhatsApp Business API terms change, and what they leave alone.
AI and marketing · 2026-11-05
Ranked is not cited: what 240 brands show about AI answers
A 2026 study of 240 brands across ChatGPT, Gemini, Claude and Perplexity, and what it means for getting cited inside AI answers.
Community · 2026-11-05
SoleSearch: 350,000 members and almost no paid traffic
How Param Minhas grew SoleSearch to $6M+ GMV with community, drops and earned media instead of paid acquisition.